A CULTURE OF CARING. The Greek has several words for “love”. The one used at J. David Jewelry is agape, “a selfless love that desires what is best for the other person without any thought of a reward.” We started with this simple philosophy, founded on customer service.

A PASSIONATE HISTORY.  At the age of 15, J. David founder Joel Wiland, got his start making tulip rings in 1987. This entrepreneurial spirit would eventually lead to one of Oklahoma’s most trusted custom jewelers, J. David Jewelry. Two years after creating his tulip rings, Joel continued in his passion of goldsmithing, working under some of Oklahoma’s most renowned artists and craftsmen. Learning and honing his skills in the finer points of repair, Joel fanned the flames of his appetite for custom jewelry.

In 1993 Joel married the love of his life, Kendra. Two years later, they embarked on their life’s passion, starting a jewelry business with three rings totaling $500, that would eventually become Oklahoma’s premier custom jeweler. Today, J. David Jewelry has three locations to serve you, one in Broken Arrow, South Tulsa, and now Brookside.